Product of the year 2009
January 30th, 2009Hotpoint-Ariston’s new 4-door fridge wins the award of the“Gran Premio Marketing e Innovazione”.
Milan, 30th January 2009 – The Quadrio, Hotpoint-Ariston’s new 4-door fridge, was voted Product of the Year 2009 in the Large Home Appliances category of the “Gran Premio Marketing e Innovazione”. The prize, in recognition of Indesit Company’s commitment to innovation and design, was handed over yesterday evening in the closing ceremony held at the Alcatraz in Milan.
The Quadrio was voted by a panel of over 8,000 Italian consumers for its characteristics of flexibility and eco-efficiency, having two independently opening doors and two independent freezer drawers that facilitate rational storage of food.
The “Gran Premio Marketing e Innovazione” is unique in the field of product awards being the only one to be directly decided by consumers. The initial selection, open to all innovative consumer products available in large and/or specialist retail chains, is made by a committee of experts from the academic community, marketing and the press, while the winners (one in each trade category) are chosen by the biggest consumer survey of this type in Italy, conducted by TNS Infratest.
The elected products are entitled to carry an “Elected Product of the Year” logo enabling consumers to quickly recognize innovation when confronted by the vast choice now available in super- and hypermarkets.
In its Quadrio, Indesit Company has developed a new concept of cooling and a unique, unconventional style, thus confirming its commitment to excellence in design, technological innovation and respect for the environment. This boldly original 4-door fridge was designed to meet new consumer needs in terms of performance, ergonomics and energy saving.
For the launch of the Quadrio in July 2008, Indesit Company staged a major international advertising campaign - “Space Odyssey” – produced in collaboration with Leo Burnett. Costing over €7m in Italy for press and TV airing and €20m at international level, the campaign marked the second stage of a process begun at the beginning of 2007 to promote the new Hotpoint-Ariston brand.
